The information offered here is meant to help you create the most productive Local SEO Singapore strategy you can build and then, expand it into an empire of your liking.
Several articles on different topics are better than one long article on your website. Long pages don’t carry as much weight with the search engines as short ones do. More importantly, your visitors will give up after a page or so.
Optimize your presence on search engines by getting other (reputable) sites to link to your site. If other legitimate sites are linking to you, search engines will see that you are an established presence online. Seeing that you are more in demand, the search engines place your site in a higher position.
To improve your search engine optimization, find out which keywords are used most to describe the concepts and ideas behind your website or business. This will mean that people searching for information or services related to your business, are most likely to find it, as it will be using words which are most meaningful to them.
When creating URLs (Uniform Resource Locator), you should use keywords whenever it is possible. Keywords that are found in the URL, hold weight and prove a much needed search engine boost. Be sure to use a content management system to place keywords and hyphens in your URL’s, that will attract visitors.
Keep your website up to date and don’t neglect it. Visitors love fresh content. They won’t have a reason to come back to your site if there is nothing new to view. Try to stay relevant and update your site at least weekly. More visitor clicks equates to higher rankings and more visibility on search engines.
Avoid using Flash, Frames and AJAX on your site. They share a very common problem in that they will not permit linking to a single page. It may look very nice but it could very well inhibit you from making the most out of your webpage. If you must use it, use it sparingly.
Choosing the right keywords can greatly influence your ranking in search engine listings and give you an edge in internet marketing. By adjusting the wording a little bit you can have a higher search engine listing. If you are bidding on advertisement keywords, you can gain a substantial savings by changing the words until you find a combination that will still generate visitors for your site.
When setting up the Title tag on the pages of your site you should leave off your company name unless it is a well-known name. Many people will not search for the name of your company directly and it could limit the number of hits that your site receives.
If you have a WordPress blog, install the “All in One SEO Pack” plugin. This plugin optimizes your WordPress blog for search engines automatically. You can either use the default options provided or fully customize the plugin to meet your blog’s unique SEO needs. The plugin is also compatible with other WordPress plugins, such as Ultimate Tag Warrior and Auto Meta.
Narrowing down your keyword terms will go a long way to optimizing your site for search engines. Keywords that are too broad have the chance of getting lost among other competing sites that are using the same term. Think about ways to make your terms still relevant to your page, but in a way that makes them more specific and unique.
To make your website’s linking structure give you good search engine results, avoid deep linking hierarchies, unless you are comfortable with your low-level pages performing poorly on the results pages. Deep linking means using many nested sub-directories to organize your content. Search engines are unlikely to burrow more than two or three sub-directories deep, so make sure pages at that depth are not page that you want to optimize for the search engines.
If you have to delete or move an article, leave a 301 redirect in it’s place. A 404 page is like a stop sign to a search engine, instructing it to remove the page (and it’s SERP) from their listings. A 301 redirect will instead transfer the SERP to whichever page it links to.
You must be patient and understand that SEO is not a process that will show you immediate results. Sometimes it takes weeks or even months to see any changes. If you are a small and very new business then you should expect the process to take a little longer for you than most.
If you are a business thinking about hiring an outside SEO company, make sure that you vet them well. You will want to know what methods the company uses to get your site to rank high because there are SEO services that use tactics that major search engines frown upon. If the company practices what is known as Black Hat SEO, it can get your website removed from the indexes of Google and others.
Search engines place a lot of value on links to your site on other sites, and one easy way to do this is through social media. Having social network pages on multiple sites, and link between them and your main site frequently to give yourself an edge on search engine rankings.
SEO will not be leaving the scene anytime soon and if anyone plans on running a successful website, they will have to master the in’s and out’s, or hire someone who can. Following this advice is a good way to get started and get the ball rolling to create a more known and profitable business. Even if your site isn’t aimed at bringing in a monetary value as of yet, it will still need the exposure of SEO, in order to hit an audience and become known.